March 2024 - PRESENT
Led production and management of video content on social media, as well as Perry Weather’s website, resulting in:
69% YoY growth in audience size, 340% YoY growth in interactions, 165% YoY growth in shares and 1,751% YoY growth in impressions
As a result of this growth, web sessions improved by 208.32% YoY
Partnered cross-functionally with Sales and Customer Success to identify high-value accounts and create industry-specific stories that address buyer objections and build credibility.
Owned concept-to-execution production of multi-campaign video content (e.g., Customer Stories, Educational Video Blogs, Brand Awareness), aligning creative strategy with Perry Weather’s core objectives.
Ghostwrote social content for sales and internal employees to support a distributed content strategy, increasing authenticity, expanding reach, and driving engagement through employee-led advocacy.
Video Content
Product Launches
Educational
Brand Awareness
Customer Testimonials
Short Form Content
Linkedin
X (Twitter)
Instagram
Graphic Design
